BUILD TRUST.
GUIDE CUSTOMER CHOICES.
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YOUR RESTAURANT CAN BE GREAT—
AND STILL BE HARD TO CHOOSE.
Customers judge the experience before they taste the food. A generic brand, confusing menu or inconsistent online presence can make a great restaurant feel less valuable than it really is.
GET NOTICED
Build a distinctive brand that helps the right guests notice you, remember you and understand what makes you different.
BUILD TRUST BEFORE THEY VISIT
Create a professional and consistent experience across your website, menu and social media. Build a distinctive brand that helps the right guests notice you, remember you and understand what makes you different.
MAKE EVERY CHOICE WORK HARDER
Use menu psychology to simplify decisions and guide attention towards higher-value, more profitable choices.
That is the purpose behind every Nicoslocos product: to solve a real restaurant problem and make design earn its place.
MAKE YOUR MENU MORE PROFITABLE.
Turn your menu into a stronger sales tool with smarter layouts, pricing, descriptions and customer psychology.
• Improve your menu without a costly redesign
• Fix mistakes that reduce sales
• Make profitable choices easier for customers to find
LAUNCH WITH CONFIDENCE—WITHOUT STARTING FROM ZERO.
EXCLUSIVE READY-MADE BRAND IDENTITY
Get a complete brand direction, personalized with your business name, optional tagline and colour palette.
• Save weeks of planning, briefing and design work
• Spend less than commissioning a complete identity from scratch
• Build trust and perceived quality before customers even visit
• Own a unique identity that will never be sold again
SEE THE STRATEGY IN ACTION.
Good design is not the end goal. Every Nicoslocos project is created to solve a business problem—helping hospitality brands communicate their value, guide customer decisions and become easier to remember.
BRAND IDENTITIES
Make your concept recognizable, communicate the right feeling and give customers a reason to remember you.
MENUS
Make choosing easier, highlight profitable items and turn an everyday menu into a stronger sales tool.
CAMPAIGNS & CUSTOMER TOUCHPOINTS
Get important offers noticed and create a consistent experience across your restaurant, website and social media.
BUILT FROM INSIDE HOSPITALITY—NOT FROM THE OUTSIDE LOOKING IN.
I’m Nico. I’ve spent more than 18 years working inside restaurants, cafés and bars—from dishwasher and barista to bartender and head bartender.
I understand the pressure behind the scenes, how guests make decisions and why every design needs to work in the real world—not only look good on a screen.
Combined with 9+ years in design and a lifelong interest in
customer psychology,
this means:
• Less time explaining how your industry works
• Fewer attractive but impractical ideas
• Smarter decisions connected to customer experience and sales
• Tools your team can actually understand and use
18+ YEARS IN HOSPITALITY
9+ YEARS IN DESIGN
ONE CLEAR PURPOSE: HELPING RESTAURANTS WORK AND SELL BETTER.
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YOUR RESTAURANT WORKS HARD.YOUR BRAND AND MENU SHOULD TOO.
YOUR RESTAURANT WORKS HARD.
YOUR BRAND AND MENU SHOULD TOO.
Explore practical, psychology-informed products created to help you save time, avoid expensive mistakes, build customer trust and make every customer touchpoint work harder for your business.
MORI — A One-of-a-Kind Brand Kit
Launch with a complete visual identity—without months of waiting.
Fully customized branding can take several weeks or even months and often cost thousands of euros. You may also need to attend meetings, review multiple concepts and wait until late in the process to see the finished result.
I created MORI as a faster and more predictable alternative.
You can see the complete creative direction before purchasing. I will then personalize the business name, optional tagline and color palette for you.
MORI gives you:
• Four logo variations
• Colors and typography
• Original handmade brand elements
• A repeating pattern and brand guidelines
• Editable Canva menus
• Instagram Story and Post templates
• Final files for digital and print use
• A commercial licence for one business
• One revision round
Originally inspired by matcha and modern café culture, MORI is perfect for coffee shops, tea houses, bakeries, brunch cafés and other creative hospitality concepts.
MORI will be sold only once. After purchase, I will remove it from my store and personalize it exclusively for its new owner.
Get the convenience of a ready-made kit—with a brand that belongs only to you.
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